Welcome to Episode 15 of FUN! On this episode we discuss the love for the craft. When you find things that interest you and if you treat like a craft something that you are not applying yourself to every day because there's a gun to your head or there's something attached to it other than your desire to explore and express it there maybe something there. However, for today's guest Mitch Joel it's a number of different things, from speaking to writing to helping brands build audiences to ideas to bass players to even magic. Mitch applies himself to areas of interest as if it were a craft and his only expectation from it is that he either learn more about it or he will make a mistake that will correct course him in some strange way to have a day maybe where he gets a little better at it. Mitch's message, Don’t diminish the craft and the process.